Short-form content

TikTok / Reels scripts tied to /check. Every clip links with utm_content for attribution.

  • v01 · borrower · ~35s

    One question before you sign

    Hook: Your bank just mailed you a rate.

    1. Hold the letter up — don't sign yet.
    2. Ask: what rate would a broker need to beat this without a penalty?
    3. Run your numbers free — link below.

    On screen: Balance + current rate → payment shock · Caption: One question before you sign your renewal. Free calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v01

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v01

  • v02 · borrower · ~40s

    Exact payment change

    Hook: $400K at 1.9% → 4.5%: here's the payment.

    1. Type balance, old rate, new rate.
    2. This is the jump your letter is hiding in plain sight.
    3. Estimate only — run yours in 60 seconds.

    On screen: $400,000 · 1.9% → 4.5% · Caption: Exact payment change when your renewal rate jumps. Link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v02

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v02

  • v03 · borrower · ~38s

    120-day rate hold

    Hook: Renewal in 2027? Your rate hold starts 120 days out.

    1. Mark T-120 on your calendar.
    2. That's when shopping actually starts.
    3. Free timeline check — link below.

    On screen: T-120 reminder · Caption: When to start your renewal shop. Free check in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v03

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v03

  • v04 · borrower · ~42s

    No fees to renew

    Hook: The bank says no fees to renew. True — and irrelevant.

    1. No fee ≠ best rate.
    2. Compare payment at their offer vs what brokers shopped last quarter.
    3. Run the math — link below.

    On screen: Offer rate vs shopped band · Caption: Why 'no fee' isn't the whole story. Calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v04

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v04

  • v05 · borrower · ~36s

    1.15M renewals

    Hook: 1.15 million Canadians renew this year.

    1. Most sign the first letter.
    2. You can see your shock before you decide.
    3. 60-second check — link below.

    On screen: National renewal wave · Caption: Don't guess your renewal payment. Free tool in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v05

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v05

  • v06 · borrower · ~30s

    Free calculator

    Hook: I built a free calculator for renewal shock.

    1. Balance, rate, lender, postal code.
    2. See payment change + savings range.
    3. Tap link — no login.

    On screen: Live calculator demo · Caption: Free renewal calculator — link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v06

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v06

  • v07 · borrower · ~45s

    Broker vs bank

    Hook: Broker vs bank at renewal — what actually happens.

    1. Bank: one offer, retention script.
    2. Broker: shops multiple lenders — you still pick.
    3. See your numbers first — link below.

    On screen: Payment at offer vs range · Caption: What happens at renewal. Not advice — questions to ask. Link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v07

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v07

  • v08 · borrower · ~40s

    Retention desk scripts

    Hook: Three things your bank's retention desk is trained to say.

    1. 'This is our best rate.'
    2. 'No fee to stay.'
    3. 'You're already approved.'
    4. Run your payment before you reply — link below.

    On screen: Letter rate on screen · Caption: Bank renewal scripts — and what to do first. Calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v08

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v08

  • v09 · borrower · ~38s

    Surrey 2021 mortgages

    Hook: Surrey homeowners: your 2021 mortgage payment may double.

    1. Sub-2% vintages maturing into 4%+.
    2. Type your balance — see your shock.
    3. BC example — link below.

    On screen: BC payment shock example · Caption: Surrey renewal payment shock — run yours. Link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v09

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v09

  • v10 · borrower · ~35s

    Switch at maturity

    Hook: What switch at maturity means — no penalty.

    1. At maturity you can leave without IRD.
    2. That's your leverage window.
    3. See your timeline — link below.

    On screen: Maturity month picker · Caption: No penalty at maturity — know your date. Free check in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v10

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v10

  • v11 · borrower · ~42s

    Variable at renewal

    Hook: Variable at renewal — should you lock?

    1. Not advice — questions for your broker.
    2. What's the trigger? What's the payment if rates stay flat?
    3. Model your payment — link below.

    On screen: Rate scenarios · Caption: Questions to ask if you're variable at renewal. Calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v11

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v11

  • v12 · borrower · ~40s

    How brokers get paid

    Hook: How brokers get paid at renewal — and why it's free to you.

    1. Lender pays commission on funded mortgage.
    2. You still choose the offer.
    3. See if shopping is worth your time — link below.

    On screen: Savings range estimate · Caption: Broker compensation at renewal — plain English. Link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v12

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v12

  • v13 · borrower · ~45s

    Read your letter

    Hook: Read your renewal letter with me.

    1. Find the rate, term, and payment.
    2. Plug into the calculator on screen.
    3. Your result in 60 seconds — link below.

    On screen: Letter OCR-style overlay · Caption: Renewal letter walkthrough. Free calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v13

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v13

  • v14 · borrower · ~38s

    Payment up $800

    Hook: If your payment goes up $800, do this first.

    1. Confirm the rate and amortization on the letter.
    2. Run shock vs your current payment.
    3. Then decide shop vs stay — link below.

    On screen: +$800/mo example · Caption: Big payment jump at renewal — first steps. Calculator in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v14

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v14

  • v15 · borrower · ~36s

    70% leave money

    Hook: Why 70% of people leave money on the table at renewal.

    1. First offer is rarely the only offer.
    2. You need the payment math in hand.
    3. Free check — link below.

    On screen: Shock + savings band · Caption: Don't leave renewal money on the table. Link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v15

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v15

  • v16 · broker · ~45s

    MSA Oct 13

    Hook: MSA starts Oct 13. Here's what changes for renewals.

    1. Documented suitability and disclosure.
    2. Supervised borrower messages.
    3. Renewal Radar builds the record as you work.

    On screen: Checklist graphic · Caption: BC MSA renewal files — what brokers need. Demo link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v16

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v16

  • v17 · broker · ~40s

    Principal accountability

    Hook: Principal brokers: you're accountable for every message your team sends.

    1. Supervision view + lint before send.
    2. Locked disclaimers.
    3. Built for Oct 13 — link below.

    On screen: Supervision UI · Caption: Principal broker supervision under MSA. Try Renewal Radar.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v17

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v17

  • v18 · broker · ~35s

    Build in public day 3

    Hook: I'm building a renewal tool for brokers in public. Day 3.

    1. Radar ranks who the bank is about to take.
    2. Borrower plan with real math.
    3. Follow for launch — link below.

    On screen: Radar screenshot · Caption: Building Renewal Radar in public. Follow for updates.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v18

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v18

  • v19 · broker · ~38s

    One renewal = one year

    Hook: One retained renewal = one year of software. Math.

    1. $2.5–4K commission vs $149/mo.
    2. Consumer leads route to you.
    3. Founding pricing — link below.

    On screen: ROI napkin · Caption: Renewal ROI for brokers. Start trial — link in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v19

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v19

  • v20 · broker · ~42s

    Forms Package #1

    Hook: Disclosure Forms Package #1 in 60 seconds.

    1. Role disclosure + forms prepared.
    2. Checklist on every file.
    3. MSA-ready — link below.

    On screen: Checklist ticks · Caption: BCFSA Forms Package #1 — quick explainer. Demo in bio.

    /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v20

    UTM helper: /check?utm_source=social&utm_medium=short_video&utm_campaign=renewal_check&utm_content=v20

Renewal Radar